Zed Black launches new TVC with Dhoni

Hyderabad: Zed Black, an incense sticks brand, launched its latest TVC campaign for Zed Black 3-in-1 premium incense sticks featuring the cricketing legend and former captain of the Indian cricket team, MS Dhoni. The campaign aims to emphasize the importance of incorporating daily prayers into one’s routine for a balanced and fulfilled life.

In today’s fast-paced world, where individuals often find themselves consumed by various commitments and responsibilities, the act of taking a moment to connect with oneself through prayer can be immensely grounding. Zed Black’s continued collaboration with MS Dhoni as a Brand Ambassador for the last 6 years seeks to encourage people to pause, reflect, and engage in a practice that fosters inner peace and spiritual well-being, the company said.

“Mann Ki Shanti is not just a TVC campaign; it’s a heartfelt endeavour to bring attention to the value of daily prayers in maintaining mental and emotional equilibrium. Dhoni, known for his exceptional leadership and unshakeable composure, resonates with the campaign’s message on multiple levels”, said Ankit Agrawal, Director, Mysore Deep Perfumery House & Zed Black.